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Mohaya Chamseddine

UX/UI Designer | Art Director | Brand Strategist

Profile

About Me

A Senior Art Director with over 7 years of experience in the field. I had the opportunity to work for a wide spectrum of clients in the corporate, creative, Tech, start-up and civil society domains.

Such as, direct account design management: Bank Audi, Lebanese National Bank, areeba, ABC, Caracalla, Sabis, Redtaxi, Copper Level 4.

I was fortunate to work on major touch points of the products lifecycle from concept, design, all the way through execution, product launch and rebranding with a track record in delivering product designs, marketing campaign design, events and media supports and social media strategy design and implementations.

My portfolio spans multiple aspects, such as: Banking, Marketing, Insurance, Finance, Education, Entertainment, Leisure, F&B, Retail & Social Activism.

Throughout my work experience I developed high competency in branding & social media campaigning. Currently, I am finishing my Masters in UX/UI Design in ESDI Higher School of design), Barcelona Spain.

A team player with excellent communication skills & strong sense of ownership.

A time keeper who gives great attention to detail & focus on client’s requirements & expectations.

I am resolved to create, build and nurture brands & identities with excellent design strategy & sound market messaging that both echoes the marketing strategy & appeal to target segments.

Personal Skills

  • place and date

    Place and Date of Birth

    Beirut, Lebanon. 1 January 1991.

    nationality

    Nationality

    Lebanese

  • address

    Address

    Lebanon, Beirut

    marial status

    Marial Status

    Single

  • mobile

    Mobile/Whatsapp

    + 34 622 661 081 / +961 3 88 44 37

    language skills

    Languages Skills

    Arabic, English & French

  • emal

    Email

    mohaya.chamsedine@gmail.com

    driving license

    Driving License

    Lebanese driver license

Adobe Suite

  • Photoshop
  • Illustrator
  • Indesign
  • Preamier Pro
  • After Effect
  • Xd
  • other software

    Other software

    Figma:
    Sketch:
    Microsoft software:
    Miro:
  • hobbies

    Interests / Hobbies

    Music (Rock&Roll, Oriental, RnB, Rap, HipHop, Techno, Flamenco) | Sports (Football, Basketball, Volleyball) | Reading (Novels, Anthropology Books, Art & Design books, Cinematography Books) | Movie Geek | Dancing.

  • references

    References

    Available upon request.

Education

  • Masters in UX/UI Design

    ESDi Higher School of Design Barcelona

    May 2020 - April 2021

  • Sociology

    Lebanese University

    2017 - Present

  • Bachelor in Fine Arts & Graphic Design

    Lebanese International University

    2008 - 2013

Career

  • Freelance ux/ui / brand strategy and consultant

    October 2020 – Till Now

    E-Makina (Geneva)

    UX Functional analysis consultant

    Jazla Coffee Shop (Saudi Arabia) | Teta Faride (Lebanon)

    Working on several brands Strategy and design

    Chez Sami Restaurant

    Social Media and design consultant (Geneva)

  • Sleepless Minds

    Senior Art Director


    March 2019 - April 2020

    • Worked on multiple accounts.
    • Social media design strategy & identity.
    • Brand creation (Tiroir et Miroir).
    • Managing the look & feel of several accounts:
      • Redtaxilb.
      • Copper level 4.
      • Red driving school.
      • Cougars basketball academy.
      • Casa de Uruguay.
      • Erbil international airport.

  • Sader Legal Group (Project Based)

    UX-UI & Brand design consultant - December 2018 - February 2019

    • UI/UX design for laws of Arab regions (7 Apps).
    • Consulting all Sader materials ( s19, Municipality application, YSF foundation), Environmental branding.

  • Madani Political Movement Electoral Campaign (Iraq)

    Creative Director - Campaign Consultant - April 2018 - July 2018


    End-to-end identity & brand design for Madani movement (a new political movement in Iraq).

    • Responsible for logo & identity materials.
    • Main slogans for the outdoor campaign.
    • Brochure design.
    • Social media design strategy & identity.
    • Madani launching event
    • Outdoor campaign.
    • Tv ads ideas & directing.
    • Event organising such as (human chain & balloons over Baghdad).

  • Brandmint

    Graphic Designer - Branding - Sep 2014 - march 2018


    • Co-worked and directly managed several accounts.

    Bank Audi

    Responsible for concept design & branding of the following:

    March 2019 - April 2020

    • Took-to-market product designs of more than 10 banking & financial technology products:
      • Tap2pay.
      • Audi novo machine branding.
      • Mercedes Audi co-branded credit cards.
      • Payment Authentication: Tokenization & 3D secure.
      • Loubnani | MEA loubnani credit card.
      • Audi rewards program.
      • Prepaid Gift Cards.
      • Embark credit card for online shopping.
    • Product design payment terminals (POS), credit cards, kit design, conferences & event branding, printed applications & brochures, online ads, packaging design.

    ABC

    • Worked on environmental designs.
    • Abc Ashrafieh hoarding & floor branding.
    • Corporate identity.
    • Catalogues, invitation card.
    • Mall branding | PowerPoint presentation.
    • Department signage.
    • Brochure design.

    areeba

    • Environmental branding.
    • Card design.
    • Product designs.
    • Product launch.
    • Company profile.
    • Stationary.
    • Office branding.
    • Event stand designs.
    • Signages.

    Caracalla

    Multiple brochure design.

    Sabis Schools

    Designed marketing collaterals for Sabis curriculum products.

    BDL Bank

    Brochures concept design & invitation cards.

    UFA Insurance

    Branding & card designs.

  • Legal Hybrid

    Graphic Designer (Part-Time)

    January 2014 - August 2014 | Bsalim.

  • BrowseMe

    Junior Web Designer

    Responsible for creating websites (Chehab Security / Adways group / ICA Conference Dubai/ Shop & Fight).

    October 2012 - May 2013

  • Freelance

  • Startups

    Took-To-Market

    • Nabta & Samka: (Aquaponics - Agritech) Created a brand identity, social media designs & a presentation for an aquaponics system startup based in ME (First Phase of Berytech competition).
    • Sara’s Corner: (Online retail) Created the media page, worked on the social media strategy, branding design), & design strategy.

  • Black Ink

    Senior Design Consultant

    October 2018 - December 2018

  • NGO’S

    • Created logo & identity for multiple NGO’S:
      • Idara Bmahala: Civil right legal consultancy.
      • Sama’a: Promoted women in politics.
      • Al Yonbouh: Support for disadvantaged children.
    • Participated in several campaigning groups for civil movement.
    • Envolved in workshops to define identity messaging slogans, logos, & social media campaigning.

  • Media Accounts

    Design assembly for multiple accounts

    Moka & More | Actual Condoms | AUNOHR | Frontier Rights | Harouts | Laylieh | Jadal Bizanti | Sico | Aguantadora.

  • Resto-Pub

    Branding, media design & strategy for Laylieh, Jadal, Nuzha...

  • Copywriting

    Creative Arabic copywriting, Arabic-English copywriting, English-Arabic copywriting

Projects

project 1
1 UX/UI - Robbies
project 2
2 Branding - areeba
project 3
Bent Em Sherif
project 4
1 Logos